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Hello, my name is Darrell DiZoglio.  I am a Sales, Advertising and Marketing Writer/Writing Expert (aka Copywriter) with over 30 years of experience selling to consumers and businesses with words. Unlike a regular writer, veteran Copywriters focus on the words that sell and actually produce results.  After 30 years of experience, research and study, I can assure you I know what works. What really delights me professionally though, is hearing back from my clients who have received sales results in abundance. Thus, my clients gave me the High-Performance Copywriter title.   

I use many time-tested and proven techniques in my powerful sales writing that sells for you 24 hours a day and 7 days a week.
1. I paint word pictures of beneficial outcomes, which are so clear in your target market's mind they compel
    people to buy from you right now. "Once you experience a vacation in the Majestic beauty of Yosemite  
    Park with balmy summer-time breezes, stunning vistas, abundant wildlife, and bubbling brooks that 
    shimmer in the sunlight while hungry brook trout lurk beneath the surface, you will have to come back 
    again and again."
2. I use the direct sales approach that appeals most to your target market, answers their objections,

    silences their fears and reminds them that they want these results. Thus, there's simply no other option 
    but to buy now so they can have them.
3. I use reverse psychology, and exclusivity because luxury products and high ticket items like the Rolex

    Two-Tone Submariner watches are definitely not for everyone, only the lucky few.
4. I tell testimonial stories that motivate, encourage and sell effectively without pressure, yet leave the

    prospect feeling as if they will lose out if they fail to purchase right now.
5. I build value and sell based on incontrovertible evidence, so any sane person will agree buying now is the

    action they want to take.
6. I use trade secret "trigger phrases" that produce an automatic reflex action. Think of a life guard yelling

    "Shark" at the beach in Miami, Florida. That's a trigger phrase.
7. I use routine follow up to follow through and close the deals from prospects who had to think about it

    because they are very cautious people in a recession, have multiple decision makers or they were short on 
    funds during the first sales presentation/effort. 

I use my expertise, research, consumer psychology, competitive intelligence and 30 years of trade secrets, many gained from experience listening to client feedback on various advertising/marketing campaigns. I strive to continuously improve.  My clients consistently say I generate excellent results. Thanks to them, I am one of the busiest and most recommended professionals on LinkedIn today (please order/set appointments in advance of need if possible).

Darrell DiZoglio ~ High-Performance Copywriter, Resume Writer and Editor ~ ddizoglio@gmail.com ~ 469.540.0455


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